Mass Media is designed to create and maintain brand awareness.
Brand awareness is an important component for growth in this industry. Homeowners are largely reliant on search engines (Google) to find local solutions for all their needs. Once a search takes place, what makes the user select (click/call) the one they do, once those (20 ish) options are presented?
This is where brand awareness comes in:
“I’ve heard of them before” ”
“I’ve heard their ads on the radio”
“I’ve seen them on TV”
Clicks occur without the inclusion of Mass Media as part of your marketing strategy, but more clicks happen when it is included. Mass media can help people skip the search altogether and look directly for your business or be the reason they select you over the other options – either way, you win!
Connected TV (OTT)
Over the Top Television, sometimes called Connected TV has been steadily gaining ground as a great branding tool in the home services category. Offering many of the same benefits of TV or Cable, with some additional layers that can, for some, make it even more appealing. Targeted audiences and the ability to specify where ads run down to the zip code level are two of the major advantages that have contributed to the significant growth in this category.
Traditional cable TV subscriptions are on the decline.
In 2024 alone, cable, satellite, and telco TV providers lost 6.3 million subscribers.
(NScreenMedia.com)
And the trend is accelerating — by 2026, it’s estimated that 80.7 million U.S. households will have cut the cord!
(Evoca.tv)
Plans starting at
$10,000
Outdoor
Even in today’s digital world, outdoor advertising remains one of the most effective ways to dominate local and regional awareness. From static billboards and dynamic digital displays to strategic placements like bus benches, Out-of-Home (OOH) advertising puts your brand front and center for commuters and community members alike.
Why OOH Works:
- Reaches 90% of U.S. residents every single week.
- Builds brand familiarity through repeated daily exposure.
- Targets audiences based on location, demographics, and behaviors.
Whether you’re aiming to increase brand recognition or promote time-sensitive offers, Mediagistic delivers comprehensive OOH strategies—from media planning to creative deployment. We’ll help your business stand out with impactful placements that make a lasting impression.
Plans starting at
$4,000
Direct Mail Marketing
In a crowded digital inbox, printed mail stands out. Postcards, flyers, and catalogs put your brand into your customer’s hands—literally.
Why Direct Mail Still Delivers:
- 90% open rate — far surpassing most email marketing metrics.
- Highly targeted using demographic and behavioral data.
- Pairs powerfully with digital for omnichannel impact.
Mediagistic designs and deploys direct mail campaigns that get results. From strategy and targeting to print and delivery, we make traditional marketing modern, measurable, and effective.
*1,000 piece minimum. Starting at $0.79 ea.
Traditional Radio
Traditional radio is still one of the best branding mediums out there. Despite changes in the way people consume audio, radio remains consistently one of the best ways to keep your brand top of mind.
Plans starting at
$5,000
Digital Radio
Digital radio platforms like Podcasts, Pandora, iHeartRadio, and Spotify are valuable additions to any branding campaign. They help increase both reach—the number of unique people who hear your message—and frequency, or how often your message is heard. Together, reach and frequency are the foundation of an effective branding strategy, and digital radio strengthens both.
- Targeted advertising using listener demographics and behavior data.
- Customized audio ads served to the right audience at the right time.
- Visual elements appear on smartphones, computers, or car dashboards.
- Real-time analytics allow continuous performance tracking and optimization.
- Smarter media buying decisions driven by data and algorithmic insights.
Plans starting at
$5,000
Broadcast Television/Cable
Even though broadcast and traditional cable have been on the decline, they are still effective in certain markets across the country. Ask your Mediagistic rep about television advertising in your local market.
Plans starting at
$10,000
How Do I Join?
You will have the option to customize your campaign by choosing the components that work best for your local marketing needs.