Mass Media is designed to create and maintain brand awareness.
Brand awareness is an important component for growth in this industry. Homeowners are largely reliant on search engines (Google) to find local solutions for all their needs. Once a search takes place, what makes the user select (click/call) the one they do, once those (20 ish) options are presented?
This is where brand awareness comes in:
“I’ve heard of them before” ”
“I’ve heard their ads on the radio”
“I’ve seen them on TV”
Clicks occur without the inclusion of Mass Media as part of your marketing strategy, but more clicks happen when it is included. Mass media can help people skip the search altogether and look directly for your business or be the reason they select you over the other options – either way, you win!
Connected TV (OTT)
Over the Top Television, sometimes called Connected TV has been steadily gaining ground as a great branding tool in the home services category. Offering many of the same benefits of TV or Cable, with some additional layers that can, for some, make it even more appealing. Targeted audiences and the ability to specify where ads run down to the zip code level are two of the major advantages that have contributed to the significant growth in this category.
Plans starting at
$10,000
Traditional Radio
Traditional radio is still one of the best branding mediums out there. Despite changes in the way people consume audio, radio remains consistently one of the best ways to keep your brand top of mind.
Plans starting at
$5,000
Digital Radio
Digital radio options like Pandora, iHeart Radio & Spotify are a great complementary piece to a branding initiative. Layering in digital radio along with other branding efforts helps increase reach (unique people that see/hear your ad) and also drive more frequency (the amount of times someone is exposed to your ad). The combination of reach and frequency are staples for an affective branding initiative, digital radio helps with both!
Plans starting at
$5,000
Broadcast Television/Cable
Television has long been an escape for people to relax in their homes. The combination of sight and sound and typically captivated audience is a great way to help brand your business in the areas your serve.
Plans starting at
$10,000
How Do I Join?
You will have the option to customize your campaign by choosing the components that work best for your local marketing needs.